Looking for Market Research in Vietnam? Here Are 5 Firms You Can Trust in 2025

If you're planning to launch, expand, or just get clarity on your next big move in Vietnam—you already know the importance of having reliable market intelligence. But let’s be honest: not all market research firms are created equal.

Some offer templates. Others give you dashboards. But when you’re navigating a fast-changing market like Vietnam, what you really need is tailored insight, built from the ground up—by people who understand the country, the culture, and the business context.

That’s why we’ve put together this list of the Top 5 Dedicated Market Research Firms in Vietnam for 2025. These are the firms that don’t just collect data—they help you turn it into action.

1. PlanBeyond

If you’re in the early stages of testing a market, launching a product, or validating demand—PlanBeyond is a great place to start. They're based in the U.S., but they’re doing more and more in Southeast Asia, including Vietnam.

What makes them great?
They’re sharp, fast, and very focused on customer insights. Whether it’s surveys, message testing, or market sizing, their work helps startups and mid-market brands make smarter go-to-market decisions.

You’d want to work with them if…
You're launching in a new market, need validation, or are looking for lean but effective research before scaling.

2. Stitch Marketing Research

Stitch is the kind of firm that really gets people. Their strength lies in qualitative research—digging deep into the “why” behind behavior. They’re not about big data; they’re about big understanding.

Why choose them?
They bring a human lens to research. If you’re working in education, wellness, or any brand that wants to build a real emotional connection, Stitch is a solid partner.

Their sweet spot?
In-depth interviews, ethnographic studies, and storytelling-led insights that bring clarity to your customers’ motivations.

3. Ken Research

Ken Research is the one to call when you’re looking for research with strategic horsepower. Unlike many firms that just deliver data, Ken brings in consulting-level thinking. Think: market entry, competitive benchmarking, M&A due diligence—that kind of stuff.

What sets them apart?
They’ve worked in over 90 countries, conducted 50,000+ expert interviews, and covered 25,000+ subsectors. In Vietnam, they’ve done deep work across EVs, logistics, financial services, healthcare, and more.

Why clients keep coming back:
They combine solid research with business sense. You’re not just getting a report—you’re getting a roadmap.

Ken Research is ideal if…
You want regional coverage, strategic clarity, and insights that help you actually move the needle.

4. Map & Fire

Map & Fire lives at the intersection of market research and brand strategy. They help businesses—especially those in tech or SaaS—figure out how to talk to customers in a way that resonates.

What they’re great at:
Value proposition testing, customer journey research, and refining brand messaging based on real data. They work fast, and they help brands stand out with purpose.

Go with Map & Fire if…
You’re trying to position your brand clearly in a crowded space—and want to make sure your message is landing.

5. VINAMR – Vietnam Marketing Research & Consultants

VINAMR is one of the more established local names in the research space. Based in Vietnam, they’ve got deep experience with on-the-ground fieldwork—especially when it comes to U&A studies, retail audits, and face-to-face interviews.

Why they’re a good bet:
They understand the local context inside out. If you're targeting Vietnamese consumers in both urban and rural markets, their team can get you accurate, detailed responses.

They’re a great fit if…
You need field-level insights, want cultural nuance, or are planning a large-scale B2C or channel-driven study.

Quick Comparison

Wrapping Up

There are plenty of agencies and tools out there—but when it comes to real, decision-ready market research, these five firms stand above the rest.

Each one has its own strengths:

• PlanBeyond is your go-to for market testing and validation.

• Stitch uncovers the heart behind the behavior.

• Ken Research brings strategy and structure to your growth plans.

• Map & Fire helps you tell the right story to the right audience.

• VINAMR gives you the boots-on-the-ground view of Vietnam’s consumer landscape.

If you’re looking for a mix of depth, relevance, and actionability, Ken Research is especially worth considering—especially for projects that require big-picture thinking and local execution.

FAQs

Q: Are these firms only for big companies?
Not at all. While Ken Research and VINAMR work with large enterprises, firms like PlanBeyond, Map & Fire, and Stitch offer scalable programs for startups and growing teams.

Q: What if I want research across multiple countries in Southeast Asia?
Firms like Ken Research and PlanBeyond offer cross-border capabilities and regional delivery.

Q: Can I just buy a report instead of commissioning custom research?
Some of these firms offer syndicated reports (like Ken Research), but if you're after specific questions, custom research will always be more actionable.

Q: How long do projects usually take?
It depends on complexity, but most firms offer flexible timelines—from 2–3 weeks for lean studies to 6–8 weeks for strategic deep-dives.