Is It Hard to Get a Press Release Approved by Business Insider?

Getting your press release published on Business Insider can be a valuable opportunity to boost your brand’s visibility, credibility, and authority. With millions of monthly readers and a strong presence in the business and tech world, Business Insider offers a powerful platform for newsworthy announcements.

However, many businesses and marketers ask the same question — Is it hard to get a press release approved by Business Insider? The answer depends on several factors, including the quality of your content, your distribution strategy, and how well your news aligns with Business Insider’s editorial standards.

This blog will walk you through what it takes to get a Business Insider Press Release approved, the common challenges involved, and practical tips to increase your chances of getting published.

Why Business Insider Is a Top Choice for Press Releases

High Authority and Wide Reach

Business Insider is a trusted news outlet known for its coverage of business, finance, tech, and startup news. Publishing a press release here can lead to:

• Increased brand exposure
  
  

• Strong SEO benefits from a high-authority backlink
  
  

• Greater trust from potential clients, investors, and partners
  
  

Audience That Matters

The platform caters to entrepreneurs, executives, and decision-makers, making it ideal for B2B and tech-focused announcements.

Is It Really Hard to Get a Business Insider Press Release Approved?

The short answer is: Yes, but not impossible.

Business Insider maintains strict editorial guidelines and only features content that meets its quality standards. However, with a well-crafted press release and the right distribution partner, your chances improve significantly.

Let’s look at some of the factors that can make the process challenging — and how you can overcome them.

Common Challenges in Getting a Press Release Approved by Business Insider

1. Strict Editorial Standards

Business Insider only accepts press releases that are:

• Newsworthy and relevant to their audience
  
  

• Free from promotional language or exaggerated claims
  
  

• Written in a professional, journalistic tone
  
  

If your content reads like an advertisement instead of actual news, it is likely to be rejected.

2. Not Submitted Through the Right Channels

Business Insider does not accept press releases directly from businesses. Instead, it relies on trusted press release distribution services that already have syndication agreements or media connections.

3. Poor Formatting and Grammar

Even if your news is relevant, poor formatting or grammatical issues can cause rejection. Business Insider expects high editorial standards.

4. Lack of Supporting Data or Context

Press releases with no clear context, quotes, or supporting facts often get overlooked. They must tell a complete and compelling story.

Tips to Get Your Business Insider Press Release Approved

1. Use a Trusted Distribution Service

To get published on Business Insider, use a reliable press release distribution platform that already works with premium media outlets. Services like Monday Newswire offer direct distribution options to Business Insider and similar outlets.

These services know the editorial preferences and submission requirements, increasing the chances of approval.

2. Focus on Real News

Make sure your press release covers something genuinely newsworthy, such as:

• Product launches
  
  

• Executive appointments
  
  

• Company milestones
  
  

• Strategic partnerships
  
  

• Research findings or industry insights
  
  

Avoid overly promotional content or generic announcements.

3. Follow the Standard Press Release Format

Business Insider, like most outlets, expects a press release to follow a certain structure:

• Headline: Clear and concise
  
  

• Subheadline (Optional): Briefly expands on the headline
  
  

• Dateline: City and date of the release
  
  

• Introduction Paragraph: The most important information — who, what, when, where, and why
  
  

• Body Paragraphs: Provide supporting details, quotes, and statistics
  
  

• Boilerplate: A short “About” section for your company
  
  

• Contact Information: Name, phone, email
  
  

4. Avoid Hype or Jargon

Keep the tone neutral and factual. Avoid making bold claims without evidence, and refrain from using industry jargon that may confuse readers.

5. Add Credible Quotes and Data

Including quotes from executives, customers, or experts adds credibility. Also, supporting your story with statistics or market data makes it more compelling.

6. Submit Through the Right Category

Make sure your press release is filed under the right industry or topic category. This ensures that editors from relevant departments see it.

Key Benefits of Publishing a Press Release on Business Insider

1. Boosts Your Brand’s Authority

Appearing on a reputable outlet like Business Insider lends immediate credibility to your announcement.

2. Drives Quality Traffic

Readers on Business Insider are typically decision-makers, business owners, and investors. A well-placed press release can lead to high-quality leads.

3. Enhances Your SEO

Getting a backlink from Business Insider can significantly improve your website’s domain authority and search rankings.

4. Media Pickup and Syndication

Once your press release is published on Business Insider, there is a higher chance that other outlets will pick it up as well, expanding your reach further.

How Monday Newswire Helps You Get Published on Business Insider

Monday Newswire is a premium press release distribution platform that simplifies the process of getting your content in front of top-tier media outlets. It offers:

• Direct distribution to Business Insider
  
  

• Editorial review and formatting assistance
  
  

• Industry-targeted press release campaigns
  
  

• Fast turnaround and guaranteed placements (based on package)
  
  

If you're aiming to publish a Business Insider Press Release, partnering with Monday Newswire can save you time and increase your approval chances.

Conclusion

So, is it hard to get a press release approved by Business Insider? It can be — but with the right strategy, it's entirely possible.

Focus on crafting a clear, factual, and newsworthy press release. Avoid promotional fluff, follow formatting standards, and work with a trusted distribution partner like Monday Newswire. These steps can greatly increase your chances of being published on one of the most respected business news platforms in the world.

By understanding what Business Insider is looking for and delivering real value in your announcement, your press release can stand out — and earn the spotlight it deserves.