Exhibition Printing vs. Shell Scheme Graphics: Best Display Option

Exhibiting at trade shows and events can be a game-changer for businesses, providing valuable opportunities to showcase products, engage with potential clients, and build brand awareness. However, when it comes to designing an eye-catching display, the choice between these two options can be challenging. Both offer unique advantages and drawbacks, making it essential to understand which suits your needs best. In this guide, we’ll explore the key differences, benefits, and ideal use cases of each, helping you make an informed decision to maximise your event success.

Understanding the Two Display Options

Before we dive into the comparison, let's clarify what each term means.

• Shell Scheme Graphics: Pre-built modular exhibition stands provided by event organisers. These come with plain panels, which exhibitors can customise using printed graphics.
• Exhibition Printing: A broader term that covers all printed materials used for exhibitions, including banners, pop-up displays, large-format posters, and bespoke stand designs.

The Core Differences

When choosing between the two, understanding their core differences is essential. Shell scheme graphics offer a budget-friendly, easy-to-set-up solution with moderate customisation, making them ideal for multiple events. Exhibition printing, on the other hand, provides fully customisable, high-impact displays, perfect for businesses seeking maximum brand visibility and engagement at trade shows and exhibitions.

Cost Considerations: Which Offers Better Value?

Let’s talk money because let’s face it, no one wants to blow their entire marketing budget on a single event.

Cost vs. Impact: A Comparison

Understanding the balance between cost and impact is crucial when choosing your event display. This graph illustrates how shell scheme graphics offer affordability with moderate effectiveness, while larger displays deliver higher engagement at a greater cost.

If you’re attending multiple events with the same branding, modular graphics might be the economical option. If you need a one-off, high-impact display, custom printing can be worth the investment.

Disclaimer: Cost estimates are based on industry averages and may vary.

Visual Appeal: Making a Lasting Impression

You’ve got three seconds to grab someone’s attention—yes, just three! A well-designed display with bold graphics, vibrant colours, and strategic branding can make all the difference in standing out.

• Shell Scheme Graphics: A professional and cost-effective option, ideal for standardised event spaces. However, it offers limited design flexibility, restricting creativity for businesses looking to make a bold visual statement.
• Exhibition Printing: Provides the freedom to create eye-catching, high-impact visuals with custom branding options. It ensures a standout presence that effectively attracts and engages event attendees.

If your goal is brand recognition, investing in large-format custom printing can give you an edge. After all, an impressive stand is a conversation starter!

Durability and Reusability: How Long Do They Last?

Nobody likes spending money on something that falls apart after one use.

Material Type Comparison

• Shell Scheme Graphics: Durable and reusable materials, including PVC panels (used in banners & stands), fabric graphics (lightweight, high-quality, and can be backlit), and Foamex printing (strong, affordable, and ideal for long-term use).
• Exhibition Printing: Offers the same material options—PVC panels, fabric graphics, and Foamex printing—providing durability, reusability, and high visual appeal for impactful displays.

For exhibitors attending multiple events, modular graphics are a solid choice. If you need something more robust, high-quality materials will hold up better over time.

Sustainability: Which Is More Eco-Friendly?

With sustainability becoming a major concern, exhibitors are looking for greener options. Opting for biodegradable materials, reusable graphics, and eco-conscious printing techniques can minimise environmental impact while still delivering a striking display.

• Shell Scheme Graphics: A reusable and budget-friendly option that reduces waste, making it an eco-conscious choice. However, it offers limited flexibility in design, restricting customisation for exhibitors seeking unique branding.
• Exhibition Printing: Can be produced using eco-friendly materials like recyclable Foamex and fabric, reducing environmental impact. This option provides greater design flexibility, allowing businesses to create visually striking and sustainable displays for events.

Choosing sustainable materials for your display can help reduce your carbon footprint while still maintaining a professional appearance.

Setup and Logistics: Ease of Use Matters

Nobody wants to spend hours setting up a display when they should be networking. Choosing the right option ensures a hassle-free setup, allowing you to focus on engaging with potential clients and making meaningful connections.

• Shell Scheme Graphics: Designed to fit modular booths, easy to install.
• Exhibition Printing: Can range from simple pop-up banners to more complex stand installations.

If you’re short on time, modular graphics are the plug-and-play option. But if you want to stand out, investing in custom displays may be worth the extra effort.

Which One Should You Choose?

The choice depends on your budget, event frequency, and branding goals. If you need a cost-effective, reusable solution, shell scheme graphics work well, while larger-format printing offers high-impact, custom visuals for maximum engagement.

Best Choice Based on Event Type

If you exhibit at multiple shows per year, shell scheme graphics are cost-effective. If you want maximum visual impact for a high-stakes event, exhibition printing is the way to go.

Conclusion

Both options offer unique advantages, and the right choice depends on your specific requirements. If affordability and ease of setup are your primary concerns, modular graphics provide a cost-effective and hassle-free solution. On the other hand, if you’re looking for a high-impact, fully customised display that stands out, investing in large-format printing is the ideal choice. Regardless of your preference, it’s crucial to ensure that your display aligns with your marketing objectives and event strategy.

For premium-quality exhibition displays, contact Foamex Printing Company today. We’ll help you create a stunning design that guarantees event success!